Former Caxton Printing Works, Beccles
Tesco Stores Ltd


An innovative solution to creating retail need and working with local groups to resolve issues.

A study of the retail environment revealed little capacity for more convenience goods floorspace to support this edge of centre, supermarket proposal. An innovative retail argument was therefore developed. This involved the transfer of trade from competitor’s floorspace which, it was demonstrated, would enhance the town centre’s health. Planning permission in outline was, as a result, granted promptly and call in avoided.

The subsequent design submissions and proposals for a petrol station were the subject of sustained opposition from the Town Council and local residents. This arose from the site being bounded by residential properties and adjoining a conservation area. Despite securing officer support for the reserved matters and petrol station, members deferred the access and design details and initially refused the petrol filling station application.

We then led meetings with the Town Council and with representatives of local residents. Through this process, the proposals were better understood and we were able to recommend limited amendments to each element of the scheme to secure consensus. All elements were then approved.